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Truewealth experience report 2024 True Wealth Review from Truewealth Test Alternative ETF savings plan Switzerland

True Wealth review 2025

Finding a low-cost Swiss broker to invest in ETFs is not easy. True Wealth is not a typical broker, but rather a digital asset managerwhich gives Swiss people access to ETFs. 

With more than 35,000 customers and more than 2.2 billion Swiss francs under management, True Wealth is not only the largest Swiss Robo Advisorbut can therefore also offer extremely attractive conditions.

This review shows you our detailed True Wealth experience report 2025.

The most important things at a glance:

The biggest advantages:

  • ✅ Very low total costs in the Swiss market (between 0.64%-0.72%)
  • ✅ Account can be opened in under 5 minutes
  • ✅ Eligible custodian bank with Swiss deposit protection and state guarantee
  • ✅ Pillar 3a without administration fee
  • ✅ Easy handling via web and app
  • ✅ Automatic tax report for the tax return

The most important disadvantages:

  • ❌ Relatively high minimum deposit of CHF 8,500 for free investments
  • ❌ No direct selection of individual ETFs or shares possible

Table of contents

ETF Switzerland explains indexing passive investing

What is True Wealth and what are ETFs?

True Wealth (TW for short) is one of the established Swiss robo-advisors that specialises in investing in ETFs - i.e. so-called passive investing.

Investments are not made in individual shares or even trading. Instead, the focus is on the market as a whole, thus minimising the risk of individual companies. Depending on the index (e.g. SMI = Swiss Market Index), the return historically varies between 4% - 9% per year.

How True Wealth works in three simple steps:

  1. You create an investment profile based on your goals and risk appetite
  2. TW creates a diversified ETF portfolio for you
  3. The robo-advisor manages your portfolio automatically and adjusts it regularly

True Wealth Performance is very similar to the market, but more on that later. The Robo Advisor offers you as an investor a very inexpensive and easy access to ETFs or passive investments.

The True Wealth fees look very attractive. Read on to find out exactly how the platform works, what the advantages and disadvantages are and what the True Wealth alternatives are.

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Advantages of True Wealth

  • Low fees: Depending on the strategy, the total True Wealth costs are between 0.64% - 0.72%. The True Wealth costs are therefore among the lowest in the entire market.
  • Few foreign currency feesTW optimises the investment strategy in such a way that as few currency exchanges as possible occur. The Swiss often neglect this! Because currency conversions from francs to USD etc. naturally cost money. If currency changes are necessary, only 10 pips (i.e. approx. 0.1% in relation to the transaction volume of the foreign currency) are charged.
  • Account opening in real time: Opening a True Wealth account with a photo ID is extremely fast and convenient, regardless of business hours or other factors. In our case, the opening process took less than 4 minutes!
  • Children's accountThe True Wealth children's portfolio is a very safe and attractive investment for children between the ages of 0 and 17.
  • Mobile Apps: The True Wealth apps are available for Android and iOs.
  • Pillar 3a: Precaution with the True Wealth Pillar 3a Solution and, if desired, even with automatic replenishment from the free investments and WITHOUT an administration fee!
  • Low riskko: Firstly, an investment in ETFs is a very broadly diversified investment. You are investing in countless companies at the same time and are therefore betting on the entire market. 2. your investments are held separately at True Wealth. In the event of insolvency or takeover of True Wealth, the securities are yours at all times. They are not lent out or taken into the insolvency estate.
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  • High security: All cash deposits up to CHF 100,000 are payable as of Swiss deposit insurance secured. Those who choose BLKB when opening an account even benefit from an unlimited state guarantee from the Canton of Basel-Landschaft.
  • True Wealth Performance: Depending on your strategy, your return or performance will vary. For example, if you choose a global strategy and invest in MSCI World ETF's, these have generated about 9% return per year over the last 30 years. TW will build you a balanced strategy and suggest commodities and e.g. real estate as an admixture. From this you can still add the Deduct True Wealth costs of approx. 0.7% and you can roughly estimate your return. Of course, it is impossible to predict whether the markets will perform as well in the future as they have in the past.
  • Uncomplicated: When you open an account, your risk tolerance is determined. Afterwards, you will receive an investment recommendation based on your answers, which you can implement directly. The process is kept very uncomplicated, yet important criteria are asked. You do not have to select individual stocks, commodities, etc., but the investment strategy designed by professionals is adapted to you. 
  • ETFsMore and more Swiss people want to invest in ETFs. They are uncomplicated and are becoming more and more popular. Unfortunately, ETFs are not yet very widespread or cheaply available in Switzerland. The costs at the major banks are very high and ETF savings plans are not yet directly available from any provider. True Wealth therefore makes it easy for Swiss people to invest in ETFs
  • Taxes: The tax report is automatically sent to your TW mailbox in the spring. So you don't have to search for all the individual investments, but just submit the report.
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Negative True Wealth experience?

  • Minimum deposit: A minimum investment of CHF 8,500 is not exactly small and may put off some potential investors. Does investing only make sense above a certain amount? There may be arguments in favour of this. But a balanced ETF portfolio can also be set up with a smaller sum. After all, True Wealth children's portfolios or the True Wealth 3a solution can be opened for as little as CHF 1,000.
  • Possibilities for intervention: The advantage of True Wealth's low complexity can of course also be interpreted as a disadvantage. Of course, True Wealth cannot be used to select individual shares or specific investments. Ultimately, that's not the point.
  • Fees: Yes, we categorised and praised the fees as very inexpensive above. Nevertheless, it should be said that long-term investors should keep costs in focus. ETF investors generally think long-term and avoid fees wherever possible. A larger ETF portfolio can be very cost-effective with a low-cost broker can be managed more favourably. However, you should not forget the costs of the investment process, taxes, etc.
  • Consulting scope: More extensive than with a broker, where "everything" has to be done yourself. But providers like Selma Finance sometimes offer a more in-depth service, for example in the form of a holistic financial check-up (special deal for Schwiizerfranke readers).
  • ETF savings plan solution: Anyone who wants to get into the Topic ETFs reads in, would like often open an ETF savings plan. This means automatically paying money from your custody account into the various ETFs every month. With True Wealth, this only works indirectly by setting up a standing order from your account to the True Wealth account. As soon as the money arrives there, it is automatically invested. You cannot temporarily store money in a True Wealth account. Worth mentioning, but not really a big deal. Especially if you have a inexpensive account from our test you have chosen.

True Wealth Alternative: Invest in ETFs yourself?

ETF investors could argue that it is cheaper to invest in an MSCI World ETF, commodity ETFs, etc. on their own. So let's make a comparison. There are some providers abroad that offer ETF savings plans on popular ETFs. ETFs free of charge be offered. Since costs for Currency exchange and a Currency risk unfortunately often forgotten in the process, we do not make this comparison.

Therefore, only a comparison with a Swiss broker makes sense. For this purpose, we choose the largest Swiss online broker Swissquote.

Swissquote offers favourable conditions on ETFs. However, in the long term, custody account fees account for a large proportion. Here are three calculations for ETF purchases at Swissquote:

 Swissquote examples:

  1. A portfolio of CHF 20'000 saved in 10 purchases of CHF 2'000 each: CHF 150 fee, which is 0,75% Swissquote fee.
  2. A portfolio of CHF 40'000 saved in 20 purchases of CHF 2'000 each: CHF 240 fee, which is 0,6% corresponds.
  3. A portfolio of CHF 80'000CHF saved in 40 purchases of CHF 2'000 each: CHF 440 Swissquote fee, which means 0,55% corresponds.

Rough explanation of Swissquote fees: Custody account fees of up to CHF 60,000 are currently charged at CHF 80 per year. This amounts to CHF 1,600 over 20 years. There are also trade fees. Up to CHF 2,000 trades, CHF 9 is charged per trade (+ stock exchange fees, which we have ignored here!). All Details here in the review.

Swissquote vs True Wealth: Only with a larger depot does self-direction really become cheaper. However, the effort involved and, of course, the risk should not be forgotten. After all, a self-managed portfolio may be inexpensive, but may yield a poor return. Swissquote also charges fees for tax statements (CHF 100) etc.

It must be clearly stated here: True Wealth or Selma Finance, for example, are definitely less complicated to implement. 

True Wealth vs finpension

True Wealth

ETF Platform
  • Very user friendly
  • Custodian bank choice: BLKB with state guarantee
  • Sustainability: Sustainable Investment Strategy
  • Management fee 0.5% + 0.15% Product costs
  • Customer service large
  • CHF 2.2 billion in assets under management
Redeem True Wealth voucher *
True Wealth voucher code: With the code 4445B992 you will receive CHF 100 fee credit in the first year - regardless of the size of your portfolio. You can enter the code when you register or up to 5 days later in the app.
TOP

finpension

Digital asset manager
  • Very user friendly
  • Full control over ETF selection
  • Sustainability: ESG strategies available
  • Administration fee from 0.39%
  • Competent customer service
  • CHF 4 billion in assets under management
Learn more about finpension

True Wealth Tutorial Video

Conclusion True Wealth Experience Report

Our True Wealth experience report shows that the concept is innovative in the Swiss market and therefore in high demand. The True Wealth assets under management is already more than CHF 2.2 billion and comes from around 35,000 investors! These investors regularly give positive True Wealth reviews and we can also provide this positive feedback.

The fact that you can only start from CHF 8,500 may hold back fresh investors. However, this should not be a knock-out criterion. Who would like to invest in ETFs in Switzerland, this can be done very conveniently with True Wealth and without much work for taxes etc.. Particularly noteworthy is also the combination with the True Wealth Pillar 3awhich allows a harmonisation of robo-advisor and pension provision. Overall, the True Wealth rating is therefore very positive!

If you want to compare innovative investment processes like the one above in the True Wealth vs finpension duel, you can use our Robo Advisor Comparison consider

What do you think of our True Wealth review? Is True Wealth a potential platform for you to diversify your portfolio? If not, why not?

We're interested in both, feel free to share your take in the comments!

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FAQ

With the True Wealth children's portfolio, a children's account can be opened and invested in for children aged 0 - 17.

The account is in the name of the child and is fully accessible to the child at the age of 18. Before that, the parents manage it.

The special thing? There is a separate access for the child so that it learns and experiences what becomes of the investments. Furthermore, the child can suggest strategies, which the parents then have to confirm before they are implemented.

Contributions from godparents or friends are also possible.

For this True Wealth Review we talked to the CEO Felix Niederer on the phone and did an interview. We have analyzed the platform and have been personally invested there for many years. Our True Wealth review hopefully shows that the platform is absolutely serious and trustworthy for us.
In the process of opening an account with TW, the robo advisor asks you about your financial situation and then suggests an investment strategy tailored to you. You can adapt the strategy and adjust it at any time in case of changes afterwards.

The Wealth Center also offers Robo Advising. However, here you have to appear at a branch to open an account. VZ fees are higher than True Wealth. 

The True Wealth ETF Look-Through allows you to see in detail which shares or securities are included in the ETFs you have selected.

This gives you full transparency about the underlying investments in your portfolio and allows you to see exactly which companies you are investing in indirectly. This helps you to make more informed investment decisions and optimise your portfolio in an even more targeted way.

The True Wealth bonus of CHF 100 will be credited to you as a fee over 12 months. To receive the bonus, enter the code 4445B992 either when registering or up to 5 days after registering in the app.

With smaller portfolios, you invest completely free of charge:

  • Portfolio of CHF 10,000: You save the entire annual fees (normally around CHF 65)
  • Portfolio of CHF 20,000: invest free of charge for six months
  • Portfolio of CHF 40,000: three months without fees

This is how the credit works: The CHF 100 is deducted from your management fees on a monthly basis. With a portfolio of CHF 15,000, for example, you normally pay around CHF 6.25 per month in fees. With the bonus, these are completely covered by the credit - you invest for a whole year free of charge.

Enter the code - this is how it works:

  • For new registrations: Field for voucher code directly in the registration process
  • Subsequently (up to 5 days): In the app under Settings → Voucher code → Code 4445B992 enter

Particularly attractive:

  • The credit applies to all your portfolios at True Wealth
  • Even if you have several custody accounts (e.g. free assets + children's custody account), the bonus will be credited to all of them
  • With pillar 3a (where there are no management fees), you retain the credit and can use it when you invest in free assets at a later date

Conclusion: The new CHF 100 bonus is much more attractive than the old 0.25% discount, especially for newcomers with portfolios under CHF 40,000. You can test True Wealth risk-free for one year. Important: The code 4445B992 must be entered no later than 5 days after opening the account!

102 responses

  1. Thanks for the great summary. Would you set up another custody account somewhere else in addition to the TrueWealth custody account for security reasons once you have reached around CHF 100,000? Or would you simply continue to invest with TrueWealth? LG and thanks in advance!

    Reply

  2. I have been using TrueWealth for several years. I am very satisfied. Enter the referral code when registering!

    Reply
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