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Skip to content Hi, I'm Eric, founder of Schwiizerfranke!
I am Eric, a former Engineer, who is now a Financial blogger and certified Investment advisor .
In the Finance Blog, the Wealth Letter and also in the FinanzUni you will find practical and well-founded financial knowledge.
My goal with the platform is to provide you with easy-to-understand knowledge in order to to tackle your finances successfully!
I am Eric, a former Engineer, who is now a Financial blogger and certified Investment advisor .
In the Finance Blog, the Wealth Letter and also in the FinanzUni you will find practical and well-founded financial knowledge.
My goal with the platform is to provide you with easy-to-understand knowledge in order to to tackle your finances successfully!
Summer 2019, a warm evening in the South of Spain. A friend from Switzerland is marrying her Spanish partner and we are having a proper pre-boda (a pre-wedding party). The tapas are delicious and the wine is not bad either.
During the greeting I get into conversation with a couple from Aarau. We talk about the Travel and Independence and somehow we get to the topic Finance. Maybe because I enjoy the topic, but maybe also because it is actually an important, if sometimes annoying, topic for everyone.
We talk about shares and ETFs and quickly get to the point: if you take up the topic and Google it, you somehow only come across content from Germany. YouTubers and bloggers who describe products and strategies, how they Not accessible to Swiss people at all are!
Traditional Swiss banks charge extremely high fees, ETF savings plans are hardly or only very expensive to find. And the custody account fees alone make investors with a normal income almost forget it.
In addition, the business model of many financial institutions (banks, but also insurance companies) is characterised by the Intransparency is. Hidden fees that make comparisons difficult and complicated jargon to justify expensive products.
When I made my first investment to get closer to my goal of financial freedom, I did it in euros. At that time, I opened a custody account at a low-cost online direct bank and invested soon after.
Why in euros? Not because I wanted to save costs, but because I grew up in Germany. It was only years later that love led me to Switzerland and so my first Swiss account soon followed.
The effort I made and still make to be able to make investments at fair conditions is not small.
The conversation on the Atlantic coast revolved more and more around this problem: lack of information for Swiss who Take responsibility for their finances want.
Maybe it was the wine that made me creative, maybe I needed a new "mission" after the World trip.
In any case, I realise that finance is not a complex subject. You don't have to have studied it, nor do you have to spend a lot of time on it every month. That's also what the biggest, most successful investors of our time say.
And if I (as someone who does NOT come from the banking world) can do my finances loosely in my spare time and even still run this blog -. you can do it too!
Hundreds, if not Thousands of working hours have meanwhile flowed into this Swiss finance blog.
What is known as my Hobby began, has in the meantime professional Dimensions assumed. Not only the workload, but also the costs for the server, software and financial tools, which you can all use here free of charge, amount to a monthly fee of very high costs.
Without income, I could not afford it. At the same time, the Independence of the blog is very important.
Personally, I don't like the idea of simply displaying advertising banners, as you know it from other platforms. Because then you would suddenly be shown the washing machine that you had previously viewed on Digitec.
Hiding the contributions behind a pay barrier of a subscription model? I don't think that's good for newcomers and especially for young people, because finances are already inconvenient enough for many at the beginning.
The primary source of income for the finance blog is therefore so-called affiliate partnerships. These are advertising partnerships, which are concluded with few, selected and tested advertising partners exist.
How does it work?
By the way: Affiliate advertising is very common on the internet. For example, if you are looking for a hiking route for the weekend and a hiking website links to a new hiking rucksack, this is most likely an affiliate link. Usually these are simply not marked, but on Schwiizerfranke they are.
Part of the proceeds will be donated to a good cause. The largest donation so far went to SOS Children's Villages.
The topic of finance can be complicated, but it doesn't have to be. My tip for beginners is to get a large Set a goal.
This goal will motivate you to deal with the matter. You can find a good first article to start with on the homepage or on the Finance Route!
At Wealth Letter you will regularly receive high-quality investment tips and insider information.
Ps. Don't forget to follow Schwiizerfranke on social media.
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