Privacy policy

Status: April 2026

This privacy policy informs you about how we process your personal data on schwiizerfranke.com - in accordance with the Swiss Data Protection Act (DPA) and the General Data Protection Regulation (GDPR), where applicable. This website is primarily aimed at people resident in Switzerland.

1. responsible body

Marschall GmbH
Langholzstrasse 18
8618 Oetwil am See, Switzerland
e-mail: info@schwiizerfranke.com

2. general information

We only process personal data if this is permitted by law or if you have given your consent. You can visit our website without providing any personal data.

Legal bases:

  • Consent (Art. 6 para. 1 lit. a GDPR / Art. 31 FADP) - e.g. for statistics and marketing cookies, newsletters
  • Legitimate interest (Art. 6 para. 1 lit. f GDPR) - e.g. for technically necessary cookies, security, hosting, anonymous range measurement
  • Contract fulfilment (Art. 6 para. 1 lit. b GDPR) - e.g. for course registrations

3. hosting & server logs

Our hosting provider automatically collects technical data (server log files) each time the website is accessed, including IP address, browser, time and page accessed. This data is required for stable operation and is not used for identification purposes.

4. cookies & consent

When you first visit our website, you will be asked via a cookie banner which categories of cookies you wish to consent to:

  • Functional: Always active - technically necessary for the operation, security and display of the website
  • Statistics: Only after consent - helps us to improve the website
  • Marketing: Only with consent - for reach measurement and referral tracking

No statistics or marketing cookies are set without your consent.

For consent management, we use Compliance (Complianz B.V., Netherlands). The time and scope of your consent will be stored.

Google Consent Mode v2: We use Google Consent Mode v2 in advanced mode. If you reject cookies, only anonymised, cookie-less signals will be sent to Google. These signals do not set cookies and do not store any directly identifying data. They are used exclusively for statistical modelling of aggregated usage trends. The legal basis for this is our legitimate interest in analysing website usage (Art. 6 para. 1 lit. f GDPR).

You can revoke or adjust your consent at any time via the «Cookie settings» link in the footer.

Detailed cookie overview:

WordPress

Functional

Usage

We use WordPress for website development. Read more about WordPress

Sharing data

This data is not shared with third parties.

Functional

Name
Expiration
persistent
Function
Store user preferences
Name
Expiration
session
Function
Store browser details
Name
Expiration
persistent
Function
Store user preferences
Name
Expiration
1 year
Function
Store user preferences
Name
Expiration
1 month
Function
Store cookie consent preferences
Name
Expiration
session
Function
Read if cookies can be placed
Name
Expiration
session
Function
Store language settings
Name
Expiration
persistent
Function
Store logged in users

Elementor

Statistics (anonymous)

Usage

We use Elementor for content creation. Read more about Elementor

Sharing data

This data is not shared with third parties.

Statistics (anonymous)

Name
Expiration
persistent
Function
Store performed actions on the website

Compliance

Functional

Usage

We use Complianz for cookie consent management. Read more about Complianz

Sharing data

This data is not shared with third parties. For more information, please read the Complianz Privacy Statement.

Functional

Name
Expiration
365 days
Function
Read to determine which cookie banner to show
Name
Expiration
365 days
Function
Store cookie consent preferences
Name
Expiration
365 days
Function
Store cookie consent preferences
Name
Expiration
365 days
Function
Store cookie consent preferences
Name
Expiration
365 days
Function
Store cookie consent preferences
Name
Expiration
365 days
Function
Store cookie consent preferences
Name
Expiration
365 days
Function
Store cookie consent preferences
Name
Expiration
365 days
Function
Store cookie consent preferences
Name
Expiration
365 days
Function
Store cookie consent preferences
Name
Expiration
365 days
Function
Store if the cookie banner has been dismissed
Name
Expiration
365 days
Function
Store accepted cookie policy ID

RudderStack

Marketing

Usage

We use RudderStack for visitor tracking. Read more about RudderStack

Sharing data

For more information, please read the RudderStack Privacy Statement.

Marketing

Name
Expiration
1 year
Function
Store referring website
Name
Expiration
1 year
Function
Store referring website
Name
Expiration
1 year
Function
Name
Expiration
1 year
Function
Name
Expiration
1 year
Function
Name
Expiration
1 year
Function
Store a unique user ID
Name
Expiration
1 year
Function
Store performed actions on the website

Google Analytics

Statistics

Usage

We use Google Analytics for website statistics. Read more about Google Analytics

Sharing data

For more information, please read the Google Analytics Privacy Statement.

Statistics

Name
Expiration
2 years
Function
Store and count pageviews
Name
Expiration
1 year
Function
Store and count pageviews

Facebook

Marketing, Functional

Usage

We use Facebook for display of recent social posts and/or social share buttons. Read more about Facebook

Sharing data

For more information, please read the Facebook Privacy Statement.

Marketing

Name
Expiration
3 months
Function
Store and track visits across websites
Name
Expiration
2 years
Function
Store last visit
Name
Expiration
1 year
Function
Store account details
Name
Expiration
3 months
Function
Store a unique session ID
Name
Expiration
3 months
Function
Provide ad delivery or retargeting
Name
Expiration
90 days
Function
Store logged in users
Name
Expiration
2 years
Function
Provide fraud prevention
Name
Expiration
30 days
Function
Store a unique user ID
Name
Expiration
2 years
Function
Store browser details
Name
Expiration
1 year
Function
Store account details

Functional

Name
Expiration
1 week
Function
Read screen resolution
Name
Expiration
90 days
Function
Provide fraud prevention
Name
Expiration
session
Function
Store and track if the browser tab is active

Wordfence

Functional

Usage

We use Wordfence for security and fraud prevention. Read more about Wordfence

Sharing data

For more information, please read the Wordfence Privacy Statement.

Functional

Name
Expiration
persistent
Function
Provide protection against hackers
Name
Expiration
1 day
Function
Read to determine if the user is logged in

Google Fonts

Marketing

Usage

We use Google Fonts for display of webfonts. Read more about Google Fonts

Sharing data

For more information, please read the Google Fonts Privacy Statement.

Marketing

Name
Expiration
expires immediately
Function
Read user IP address

YouTube

Marketing

Usage

We use YouTube for video display. Read more about YouTube

Sharing data

For more information, please read the YouTube Privacy Statement.

Marketing

Name
Expiration
session
Function
Store location data
Name
Expiration
6 months
Function
Provide ad delivery or retargeting
Name
Expiration
session
Function
Store and track interaction
Name
Expiration
8 months
Function
Store user preferences

LinkedIn

Functional, Marketing, Statistics, Preferences

Usage

We use LinkedIn for display of recent social posts and/or social share buttons. Read more about LinkedIn

Sharing data

For more information, please read the LinkedIn Privacy Statement.

Functional

Name
Expiration
session
Function
Provide load balancing functionality
Name
Expiration
6 months
Function
Store cookie consent preferences
Name
Expiration
10 years
Function
Store privacy preferences

Marketing

Name
Expiration
30 days
Function
Store and track visits across websites
Name
Expiration
90 days
Function
Store and track a visitor's identity
Name
Expiration
1 month
Function
Provide ad delivery or retargeting
Name
Expiration
90 days
Function
Store and track a visitor's identity
Name
Expiration
30 days
Function
Provide ad delivery or retargeting

Statistics

Name
Expiration
30 days
Function
Store and track a visitor's identity
Name
Expiration
30 days
Function
Store and track visits across websites

Preferences

Name
Expiration
1 year
Function
Store if a message has been shown
Name
Expiration
1 year
Function
Store browser details
Name
Expiration
1 day
Function
Provide load balancing functionality
Name
Expiration
1 year
Function
Store logged in users

Miscellaneous

Purpose pending investigation

Usage

Sharing data

Sharing of data is pending investigation

Purpose pending investigation

Name
elementor_sidebar_menu_expanded_v2_elementor-custom-elements
Expiration
Function
Name
Expiration
Function
Name
ccIdSessionStore
Expiration
Function
Name
e_kit-elements-defaults
Expiration
Function
Name
lastExternalReferrerTime
Expiration
Function
Name
WP_DATA_USER_2
Expiration
Function
Name
Expiration
Function
Name
lastExternalReferrer
Expiration
Function
Name
elementor_sidebar_menu_expanded_v2_elementor-templates
Expiration
Function
Name
chatbase_anon_id
Expiration
Function
Name
rl_session
Expiration
Function
Name
Expiration
Function
Name
htmega_has_count_46480
Expiration
Function
Name
htmega_has_count_35435
Expiration
Function
Name
htmega_has_count_15214
Expiration
Function
Name
htmega_has_count_3337
Expiration
Function
Name
htmega_has_count_49
Expiration
Function
Name
htmega_has_count_27980
Expiration
Function
Name
htmega_has_count_45715
Expiration
Function
Name
htmega_has_count_65
Expiration
Function
Name
persist:hs-beacon-44cc73fb-7636-4206-b115-c7b33823551b
Expiration
Function
Name
persist:hs-beacon-message-44cc73fb-7636-4206-b115-c7b33823551b
Expiration
Function
Name
wistia-video-progress-s599wdduu1
Expiration
Function
Name
wistia-video-progress-fj7gs031q6
Expiration
Function
Name
wpr-hash
Expiration
Function
Name
Wistia
Expiration
Function
Name
wistia-video-progress-95z0cb0yxb
Expiration
Function
Name
wistia-video-progress-09kolaz9o0
Expiration
Function
Name
multiFbc
Expiration
Function
Name
wistia-video-progress-z1qxl7s2zn
Expiration
Function
Name
wistia-video-progress-5wrdzcmj90
Expiration
Function
Name
wistia-video-progress-frwm2xrksl
Expiration
Function
Name
wpr-show-sidebar
Expiration
Function
Name
wistia-video-progress-9m1zg8p5wc
Expiration
Function
Name
wistia-video-progress-803tlui8oi
Expiration
Function
Name
wistia-video-progress-7seqacq2ol
Expiration
Function
Name
wistia-video-progress-fj42vucf99
Expiration
Function
Name
persist:hs-beacon-session-44cc73fb-7636-4206-b115-c7b33823551b
Expiration
Function
Name
htmega_has_count_28908
Expiration
Function
Name
htmega_has_count_13262
Expiration
Function
Name
htmega_has_count_30242
Expiration
Function
Name
htmega_has_count_40169
Expiration
Function
Name
htmega_has_count_18245
Expiration
Function
Name
htmega_has_count_43980
Expiration
Function
Name
htmega_has_count_3242
Expiration
Function
Name
htmega_has_count_4464
Expiration
Function
Name
htmega_has_count_46511
Expiration
Function
Name
htmega_has_count_21291
Expiration
Function
Name
htmega_has_count_437
Expiration
Function
Name
htmega_has_count_2743
Expiration
Function
Name
htmega_has_count_31371
Expiration
Function
Name
htmega_has_count_3591
Expiration
Function
Name
htmega_has_count_23867
Expiration
Function
Name
htmega_has_count_21968
Expiration
Function
Name
htmega_has_count_46725
Expiration
Function
Name
htmega_has_count_8767
Expiration
Function
Name
htmega_has_count_33523
Expiration
Function
Name
htmega_has_count_25432
Expiration
Function

5. services with data transmission to third parties

The following services - with the exception of the cookie-free signals in accordance with section 4 and the cookie-free Plausible analysis service - are only activated after you have given your consent via the cookie banner. No further data transmission will take place without your consent.

Google Analytics (GA4)

Statistical analysis of website usage. Google processes pseudonymous usage data with IP anonymisation. If consent is not given, only anonymised, cookie-free pings without personal reference are sent (see section 4). Provider: Google Ireland Ltd, Ireland. Data may be transferred to the USA (EU-U.S. Data Privacy Framework).

Plausible analytics

We also use Plausible Analytics to measure the reach of our website. Plausible is a privacy-friendly analytics service that works entirely without cookies and does not store any personal data. It does not create persistent identifiers or user profiles. All data is processed exclusively on servers within the EU. The tracking script is delivered via our own domain for technical optimisation. As no personal data is processed, no consent is required for the use of Plausible Analytics. The legal basis is our legitimate interest in anonymous reach measurement (Art. 6 para. 1 lit. f GDPR). Provider: Plausible Insights OÜ, Paasiku 4-4, 11415 Tallinn, Estonia. You can find further information on data processing at plausible.io/data-policy.

Google Fonts

We use fonts from Google Fonts. When a page is called up, a connection to Google servers can be established, whereby the IP address of the visitor can be transmitted to Google. We are working on hosting the fonts locally on our server in future to avoid such connections. Provider: Google Ireland Ltd, Ireland.

YouTube (embedded videos)

We embed YouTube videos on some pages. A placeholder is displayed before you give your consent. Cookies may be set during playback. Provider: Google Ireland Ltd, Ireland.

6 Embedded tools and calculators

We offer various financial calculators and interactive tools on our website. Some of these are operated directly on schwiizerfranke.com, others are provided via the tools.schwiizerfranke.com subdomain and embedded in our pages. Occasionally, tools from ericmarschall.com are integrated. In all cases, the data protection provisions of this declaration apply. The consent given or refused via the cookie banner also applies to embedded content.

7th Newsletter

For the dispatch of our «Wealth Letter» we use Kit (formerly ConvertKit). Your e-mail address and, if applicable, your first name will be processed. Registration takes place via double opt-in, you can unsubscribe at any time via the unsubscribe link. Provider: Kit Inc (formerly ConvertKit LLC), USA. Transfers are made in accordance with the EU-U.S. Data Privacy Framework.

8. comments

If you leave a comment, we will save your message, your name, your e-mail address and the IP address to prevent misuse. Your e-mail address will not be published.

9. affiliate links

We use affiliate links, marked with an asterisk (*). If you make a purchase via such a link, we may receive a commission - there are no additional costs for you. Affiliate partners can set their own tracking cookies, which are only activated after your consent.

10 Your rights

You have the right to information, rectification, erasure, restriction of processing, objection, data portability (if provided for by law) and to withdraw your consent at any time (via the cookie settings in the footer or by email).

Contact: info@schwiizerfranke.com

Right of appeal: Federal Data Protection and Information Commissioner (FDPIC) or - if the GDPR applies - the competent EU supervisory authority.

11. data transfer to third countries

When using services such as Google or Kit, data may be transferred to the USA. All providers rely on the EU-U.S. Data Privacy Framework or standard contractual clauses. Plausible Analytics processes data exclusively within the EU.

12. changes

We will amend this privacy policy if necessary. The current version is available at schwiizerfranke.com/datenschutz.

13 Applicable law and place of jurisdiction

This website is operated by Marschall GmbH, based in Switzerland. Swiss law applies exclusively. The place of jurisdiction is the registered office of Marschall GmbH in Oetwil am See, Switzerland. Mandatory legal jurisdictions remain reserved.

Last update: April 2026