Finding a low-cost Swiss broker to invest in ETFs is not easy. True Wealth is not a typical broker, but rather a digital asset managerwhich gives Swiss people access to ETFs.
With more than 35,000 customers and more than 2.2 billion Swiss francs under management, True Wealth is not only the largest Swiss Robo Advisorbut can therefore also offer extremely attractive conditions.
This review shows you our detailed True Wealth experience report 2026.
The biggest advantages:
The most important disadvantages:
True Wealth (TW for short) is one of the established Swiss robo-advisors that specialises in investing in ETFs - i.e. so-called passive investing.
Investments are not made in individual shares or even trading. Instead, the focus is on the market as a whole, thus minimising the risk of individual companies. Depending on the index (e.g. SMI = Swiss Market Index), the return historically varies between 4% - 9% per year.
How True Wealth works in three simple steps:
True Wealth Performance is very similar to the market, but more on that later. The Robo Advisor offers you as an investor a very inexpensive and easy access to ETFs or passive investments.
The True Wealth fees look very attractive. Read on to find out exactly how the platform works, what the advantages and disadvantages are and what the True Wealth alternatives are.
ETF investors could argue that it is cheaper to invest in an MSCI World ETF, commodity ETFs, etc. on their own. So let's make a comparison. There are some providers abroad that offer ETF savings plans on popular ETFs. ETFs free of charge be offered. Since costs for Currency exchange and a Currency risk unfortunately often forgotten in the process, we do not make this comparison.
Therefore, only a comparison with a Swiss broker makes sense. For this purpose, we choose the largest Swiss online broker Swissquote.
Swissquote offers favourable conditions on ETFs. However, in the long term, custody account fees account for a large proportion. Here are three calculations for ETF purchases at Swissquote:
Swissquote examples:
Rough explanation of Swissquote fees: Custody account fees of up to CHF 60,000 are currently charged at CHF 80 per year. This amounts to CHF 1,600 over 20 years. There are also trade fees. Up to CHF 2,000 trades, CHF 9 is charged per trade (+ stock exchange fees, which we have ignored here!). All Details here in the review.
Swissquote vs True Wealth: Only with a larger depot does self-direction really become cheaper. However, the effort involved and, of course, the risk should not be forgotten. After all, a self-managed portfolio may be inexpensive, but may yield a poor return. Swissquote also charges fees for tax statements (CHF 100) etc.
It must be clearly stated here: True Wealth or Selma Finance, for example, are definitely less complicated to implement.
Our True Wealth experience report shows that the concept is innovative in the Swiss market and therefore in high demand. The True Wealth assets under management is already more than CHF 2.2 billion and comes from around 35,000 investors! These investors regularly give positive True Wealth reviews and we can also provide this positive feedback.
The fact that you can only start from CHF 8,500 may hold back fresh investors. However, this should not be a knock-out criterion. Who would like to invest in ETFs in Switzerland, this can be done very conveniently with True Wealth and without much work for taxes etc.. Particularly noteworthy is also the combination with the True Wealth Pillar 3awhich allows a harmonisation of robo-advisor and pension provision. Overall, the True Wealth rating is therefore very positive!
If you want to compare innovative investment processes like the one above in the True Wealth vs finpension duel, you can use our Robo Advisor Comparison consider
What do you think of our True Wealth review? Is True Wealth a potential platform for you to diversify your portfolio? If not, why not?
We're interested in both, feel free to share your take in the comments!
With the True Wealth children's portfolio, a children's account can be opened and invested in for children aged 0 - 17.
The account is in the name of the child and is fully accessible to the child at the age of 18. Before that, the parents manage it.
The special thing? There is a separate access for the child so that it learns and experiences what becomes of the investments. Furthermore, the child can suggest strategies, which the parents then have to confirm before they are implemented.
Contributions from godparents or friends are also possible.
The Wealth Center also offers Robo Advising. However, here you have to appear at a branch to open an account. VZ fees are higher than True Wealth.
The True Wealth ETF Look-Through allows you to see in detail which shares or securities are included in the ETFs you have selected.
This gives you full transparency about the underlying investments in your portfolio and allows you to see exactly which companies you are investing in indirectly. This helps you to make more informed investment decisions and optimise your portfolio in an even more targeted way.
The True Wealth bonus of CHF 100 will be credited to you as a fee over 12 months. To receive the bonus, enter the code 4445B992 either when registering or up to 5 days after registering in the app.
With smaller portfolios, you invest completely free of charge:
This is how the credit works: The CHF 100 is deducted from your management fees on a monthly basis. With a portfolio of CHF 15,000, for example, you normally pay around CHF 6.25 per month in fees. With the bonus, these are completely covered by the credit - you invest for a whole year free of charge.
Enter the code - this is how it works:
Particularly attractive:
Conclusion: The new CHF 100 bonus is much more attractive than the old 0.25% discount, especially for newcomers with portfolios under CHF 40,000. You can test True Wealth risk-free for one year. Important: The code 4445B992 must be entered no later than 5 days after opening the account!
Thanks for all the information, very interesting. Am I right in thinking that Truewealth is also suitable for "child savings" (investing in securities at low cost as an alternative to a bank account, e.g. the child allowance every month)?
As an alternative, Avadis seems attractive to me. What do you think of Avadis? Are there any other cheaper providers of ETF solutions/savings plans or similar?
Am curious about your ideas/experiences.
Yes, I have set this up as a strategy for the child. Unfortunately, it is not yet possible to open an account in the child's name, but I can really recommend it.
Kind regards
Is there perhaps an opportunity for an interview with the people behind TW - similar to Selma? It's still important to me to know what makes people tick
Cheers!
Thanks for the interesting comparisons between TrueWealth and Selma. Does anyone have experience of how investments with ETFs at VZ Vermögenszentrum compare (e.g. costs, user-friendliness)?
A question that I have and that I have not yet been able to read out clearly:
- What about fees/surcharges for currency exchange? Can the appropriate currency be transferred directly to TrueWealth via TransferWise in order to invest in ETFs in the corresponding currency?
- Or, as with DEGIRO, is it only possible to make transfers from a separate account (which is what I have been reading so far, as it is a different custodian bank)?
Thanks for the post and maybe you can answer my question.
PS: I am torn between Swissquote, TradeDirect and True Wealth. Haven't invested anything yet, but have already read up extensively.
Hello Beni
The money is transferred to a CHF account and True Wealth then carries out any necessary currency exchange for you. I personally also use Transferwise, but it should be noted that institutions generally always receive more favourable exchange rates than we do as private individuals due to special regulation and/or higher tranches. In this respect, you can use the "care package" with True Wealth and let them do the work for you.
Of course, Swissquote offers a completely different degree of flexibility/opportunities. But it becomes much more complex and risky. Personally, I use TW for the passive ETF core of my portfolio and use SW for the satellites (see Core Satellite Strategy) or individual trades.
Love!
With my True Wealth account I have 4 IBANS (CHF GBP USD EUR) so I can directly deposit the corresponding currencies (I tried it first with Euro because I still had Euro at Swissquote). It says that the account from which I deposit must be in my name. But I don't see any advantage if you do the currency exchange with Swissquote or Transferwise as True Wealth has a cheaper surcharge (0.1% if I understand it correctly see here: https://www.truewealth.ch/de/wissen/gebuehren ). Swissquote used to have at least a currency surcharge of 1%. And Transferwise is I think also more expensive. I think these IBANs are only useful if you already have the corresponding currencies in another place. Unfortunately, foreign currency changes are usually not communicated or very intransparent. I have found no info at Selma, for example.
Thanks for your input.
Especially since these fees are not always charged in the form of a simply obvious fee, but often the exchange rate is worsened and money is made from this again.
I've been using Truewealth for about 6 months now and still love it. I have also tried the alternative Selma.io and I think the choice between the two depends on the capital.
Selma from 2k /TW from 8'500k
One thing worth mentioning about Selma Finance is that they don't offer their own app and you can only access the platform through the browser on your smartphone, which makes it a little more unwieldy than TrueWealth.
Hello, Cen,
thanks for your input! Selma has the app in the works and it's already been announced 🙂
I was looking at the different providers in the fall of 2020. And there I asked Selma in the chat for an app and I was told that it is very soon ready (it was said that it will still be available in 2020). So seem to have been a bit big words, because today I still find nothing in the App Store. But positive: have always received answers in the chat within a relatively short time. In the end I decided to use True Wealth, and so far I'm very happy with it.
Thank you for the good report. I have also been using True Wealth for a year now. The fees are very low and the returns are very attractive. In addition, the legal deposit guarantee of CHF 100,000 applies to the deposits.
@Stefan: A little tip: I have chosen Basellandschaftliche Kantonalbank as my custodian bank with True Wealth, as I have a state guarantee (as far as I know, this is the case with most cantonal banks). A state guarantee is unlimited (not just up to CHF 100,000 as with Saxo Bank). This is also one of the reasons why I chose True Wealth. I simply feel more comfortable than with Saxo Bank. What I also find brilliant and has completely surprised me: when I pay into my True Wealth account, the money is booked within a few minutes (!) and is usually already invested by the evening.
Good post! I was not aware of True Wealth before. I have now opened my account there and have had the same experience so far: The opening works very fast and the first investment is made soon and straightforward. Thanks for the tip about Truewealth 🙂
Since I attach a lot of importance to hedging, I am now also testing Selma Finance. It is nice that there is also a 3a solution.
Greetings Peach
If you are looking for a very good 3a solution, I can recommend Finpension (compared for a long time and opened an account with Finpension at the end of 2020). It's also very easy.
Our Finpension field report is ready and about to be published 🙂 .
Many thanks for the article and the link. Having opened a Selma account some time ago, I have also opened a True Wealth account. So far I'm thrilled with True Wealth - especially the onboarding process. I've never experienced such a quick and easy onboarding process for a bank account. Too bad you didn't include this part in the testimonial.
Also, the sentence that True Wealth is not a roboadvisor seems to be a mistake? According to my research, True Wealth is the largest roboadvisor in Switzerland.
Hello Stefano
thank you very much for your feedback!
We briefly touched on the onboarding process with the photo ID. This is actually exceptionally simple and, above all, fast! As mentioned above - it took us 4 minutes 🙂
This year there will be a detailed report on True Wealth where we will also take up this point again.
Kind regards
Eric
I am a "beginner", so to speak, and when I read the comparison now, I am as smart as I was before.
I had a demo account with truewealth from April until now (I had "forgotten" about it and left it lying around and didn't intervene) and made 18% plus. That seems moderate to me given the rally so far.
Now I would like to get in real and do not know how?
This (theoretical) return naturally depends on the strategy chosen. More shares - more risk - more opportunity. Money can be deposited in the demo account and invested in real terms. There is even a reduction in fees via the link in the article 🙂
Love!
Hi all, in my opinion TrueWealth makes sense especially in the beginning as the percentage costs are not very significant. For larger investment portfolios, managing them yourself is probably cheaper. Good luck!
Hello everybody
So far I am also enthusiastic about truewealth. The whole thing is very transparent and you have many options (e.g. down to the level of individual ETFs).
Good luck
Hello, I am leaving a referral link that reduces True Wealth's management fee to 0.25% - for an entire year for the person who uses it (as well as for me). I hope someone makes a good use of it 🙂 Link
Hello everybody
I have been a TW customer for a few days and plan to use it for 25-30 years
pros
great customer service, they answer professionally and super fast
demo account to trust and play with UI and process
simple registration although about long (10 minutes max)
good referral model, you can invite up to 10 friends, and both get 0.25% for 1 year instead of 0.50%
so I'm leaving my referral here
Link
important: referral is also valid to register demo accounts, and the 365 days of discounts only start when you deposit the first 8500 CHF
i.e. you can comfortably try out the demo account without printing
cons
they use an expensive gold fund (0.7-1% Ter)
they recommend not to deposit so much on a regular basis and focus more on rebalancing. in my opinion, it needs both, especially if your profile has a very high proportion of one component. e.g. 70% stocks and only 8% bonds. then it becomes important to deposit monthly or weekly
I have not experienced any other rebalancing, I plan to pay monthly
weekly i think it doesn't make much sense as buy/sell stamp fees would fall higher as 1 rebalancing would take place per week
Hello Karl
A weekly deposit should theoretically not result in a higher monthly stamp fee as this is calculated on a percentage basis.
So whether I pay 1x (400 CHF x 0.1%) or 4x (100 CHF x 0.1%) the result is the same.
I have been with TrueWealth for about a month now and I am very happy with it. We are proposing an investment mix tailored to the investor. But you can also customize it yourself. I find the web interface very well done and runs extremely stable. You get a lot of information, such as diversification, risk assessment, expected return on the investment mix. Existing ETFs, transactions, the effective yield etc. are displayed transparently.
I find it worth mentioning that the rebalancing takes place every two days. Purchases and sales are automatically executed to restore the balance between asset classes, but also, for example, among the equity ETFs themselves. And all this at no extra cost. According to TW, this results in a better return of up to 0.5%.
New deposits are not left lying around for a long time; instead, a message is sent by e-mail immediately after the deposit has been made, informing you that it has arrived at TW.
Here still my link to the common profit for new registrations. (Basic fee 0.25% instead of 0.5% for one year):
Link
I can recommend Truewealth with pleasure. Easy to use. Earn money in your sleep. The system even passed the corona crisis very well.
Benefit from unbeatably deep feelings by sharing this invitation with me.
https://www.truewealth.ch
Hi there everyone, it's my first visit at this web site, and article is in fact fruitful for me,
keep up posting these posts.
I have been testing Truewealth for some time now and am thoroughly satisfied. Depending on the mix you have slightly higher fees and with a referral you even get 50% of the administration costs for a whole year.
These are normally 0.5% with referral 0.25%.
Thank you for sharing the code Adrian! Via the link to Selma you can get the 100% for free in the first year.
Thank you, Eric! A very cool site you have! Way to go! 😊
Hello,
I have become aware of this financial blog in the last few days. At last something is happening in this direction in Switzerland too. I like the fact that "Swiss" products for investors in Switzerland are now also being compared and discussed. There are already many financial blogs abroad that aim in a similar direction. However, there are always minor details for Swiss investors, which is why certain things cannot be implemented in Switzerland (or only with great effort) (taxes, regulations, offers...).
If TrueWealth also finds an interesting solution, I can only agree with most of the experience report.
Have you had any experience with the Clevercircles platform from the bank CIC? In my opinion, it would be worth a comparison, as I also find this solution very interesting.
Passive investments are made in 16 different index funds and ETFs (depending on the desired/targeted asset allocation). As I am a bit more familiar with the subject matter, it is also valuable for me to know in which individual index funds and ETFs the money is invested. The factsheets for the individual products are freely accessible on the platform.
The fees start at 0.6% (depending on the assets) and are therefore slightly higher than e.g. TrueWealth. What I find exciting about Clevercircles is the approach of collective intelligence, which can be used to roughly estimate market expectations. Everyone can decide for themselves if and how much trust is placed in which grouping. Of course, it is also very easy to follow the initial strategy using rebalancing.
A savings plan is free of charge and possible from 100.-/Mt.
What do you think? What are your experiences?
Kind regards
Hi Pascal, you're absolutely right - and that was partly the founding idea behind Schwiizerfranke! 🙂 Thank you for the comment and the question about Clevercircles. There isn't a review yet, but it's in the pipeline. Based on the marketing at Clevercircles and the way the fees are structured, I suspect that the target group is slightly different. You can only get started there from 10,000CHF, which is not so little for some beginners. This is because many people simply want to "test out" platforms with a small amount of capital. However, the fees are then 0.75% p.a. unless you increase your custody account to 100,000CHF - then the Clevercircles fees fall to 0.6%. There is also a minimum fee of 100CHF per year. This means that if you start with 10,000CHF, you pay the 100CHF fee per year, which corresponds to a fee of 1.0% ... From a fee perspective, this is not the most favourable platform. However, the concept itself is of course different from True Wealth or Selma Finance, for example.
Many greetings
Eric
Great, look forward to it!
Yes, I see your points and can fully understand them. From 13'333 up to 100'000 it is then the 0.75% fees. If I want/can invest less money, it's actually a bit expensive.
Keep up the good work with your blog.
Kind regards
Thanks for this interesting review. I have also been a client of True Wealth and Selma for some time. Both have their peculiarities and are quite different. With True Wealth the reporting seems to me to be more transparent and Selma is very easy and playful to use due to the few functions available.
In the review you write that sustainable investing is possible with Selma. This is also possible with my True Wealth account. With Selma I had to do this manually with customer service (it wasn't quite as quick and easy - hopefully they've simplified the process a bit in the meantime), with True Wealth it was easy to make the switch independently in the customer profile (I switched it over about a year ago).
Customer service is very good in my experience with both. I have written emails at True Wealth that were written quickly and very competently. Selma also offers a chat, which usually answers quickly.
What I personally miss in this review is the custodian bank, which is still very important because that is where my assets are stored. For True Wealth I have Basellandschaftliche Kantonalbank as my custodian bank, for Selma only Saxo Bank is available. If I remember correctly, it would have been possible to choose Saxo Bank in True Wealth. But I like the Cantonal Bank a lot more and they have a government guarantee.
Surely the information about the fees is not correct here in the review? At least on the True Wealth website it says that the fees are between 0.25% and 0.5% depending on the amount invested: https://www.truewealth.ch/de/wissen/gebuehren
Selma offers a 3a solution for this which True Wealth does not have. I'm staying with VIAC for it, because VIAC is much cheaper and more comprehensive.
I use True Wealth as a savings plan solution via standing order (monthly) and it works great. From my point of view it doesn't make sense to park cash at True Wealth or Selma because you pay fees on it which is almost the same as negative interest on cash. So I prefer to leave the cash with Zak and transfer monthly what I want to have invested which works great and is always invested within 1-2 days at True Wealth. Or have I misunderstood your points about the savings plan?
My personal conclusion: Selma is (too) playful and simple and certainly interesting for people who are looking for a solution for everything (assets and 3a) and are also willing to pay more for it. But as soon as the investment amount is a bit higher it pays off to invest with True Wealth or even with a big international broker like Interactive Broker. Selma's higher fees are particularly noticeable over a longer period of time due to the compound interest effect.
Hello Stefan, thank you for your very detailed feedback! 🙂 Very briefly I would like to go into your points.
Sustainability at Selma: You must have looked at the sustainability function in Selma at a very early stage. This can now also be done at the "touch of a button". However, the topic of sustainability is worth an article in itself. The term is not defined and investment products can therefore not always be clearly categorised.
Custodian Bank and Deposit Protection: Saxobank is regulated in Switzerland and your deposits are protected accordingly.
As you rightly say, True Wealth's bank is also regulated and secured in Switzerland. I still miss the fact that True Wealth allows you to "temporarily store" money in a custody account. But I understand that for fee reasons. You can also argue that the concept is set up differently. With Selma, on the other hand, we are dealing with an asset manager. If, for example, you want to have 10,000CHF of liquid assets accessible in your Selma custody account at all times, the strategy is always adjusted accordingly. With True Wealth, you would have to intervene manually and sell ETFs.
Fees: The management fee at True Wealth is not all you have to pay. In addition to the management fee of 0.5%, there are also the product costs of the ETFs. In the end, the total fee is always the decisive factor for me. Whether you separate the rest or package everything together is less important to me. The decisive factor is what remains in your pocket at the end 🙂
Your conclusion: Both platforms have innovative, attractive solutions and both are worth recommending. Both providers are very user-friendly. In the end, everyone can decide for themselves which suits them better and which scope of services they would like to have... I think we're very much of the same opinion on that, aren't we?
Kind regards
Eric
Hi, Eric,
I would be interested to know what the average total costs are for True Wealth. That is, management fee 0.5% + 0.2% product costs + stamp duty + trading effects. Because with constant rebalancing, stamp duty/trading effects fees are incurred. I read somewhere that constant rebalancing can increase the return up to 1%, but whether this is always the case remains to be seen. In the end, you have total costs of 1% or more, which is not exactly little for a portfolio of over 100K.
Greetings
Marco
Hello Marco
For that, I would have to ask True Wealth for some data (e.g. what the average portfolio looks like and how often rebalancing takes place). The question is definitely exciting and I'll put it on my long-term agenda.
I can already see a lot with my TW depot, but whether the data is then representative is another question. Then the effort would not be meaningful in the end ...
If anyone has ever made a similar calculation and reads this - please contact me 🙂
Kind regards
Eric
Hi, Steff. Really great feedback! Thanks a lot. Since I work at Selma's, I also wanted to go into a few points in more detail.
1. sustainability at Selma:
As Eric has already mentioned, this can now be done at the touch of a button. With Selma, our goal is to react quickly, so a few elements will be improved over time. Sustainability is a very good example, as this was a big request from our community. We were therefore initially only able to activate the sustainable strategy "manually" for customers, but as the new feature was so well received, we then also implemented it visually in the service.
2. the fee
I don't even want to compare our pricing model in detail, because Selma and TrueWealth differ a little in the services they offer. It is important to mention that Selma's all-in fee includes all fixed costs (including the stamp duty, which is often forgotten). Furthermore, the fee is reduced to 0.5% for an investment amount of 150k CHF or more.
Hello Niklas
Am very interested in investing with Selma. It is well explained for beginners. Am still comparing the fees. So I see that stamp duty is additional. Is this new.@