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Privacy policy

Stand: July 2025

This privacy policy informs you about how we use schwiizerfranke.com process your personal data - in accordance with the requirements of the revised Swiss Data Protection Act (DPA) and the General Data Protection Regulation (GDPR), where applicable.

1. responsible body

Marschall GmbH
Langholzstrasse 18
8618 Oetwil am See, Switzerland
E-mail: info [(@)] schwiizerfranke [.] com

2. general information on data processing

We only process personal data if this is permitted by law or if you have given your consent. You can visit our website without providing any personal data.

3. hosting & server logs

Our hosting provider automatically collects technical data (so-called server log files) each time this website is accessed, including IP address, browser, time and page accessed. This data is necessary for stable operation and is not used for identification purposes.

4. cookies & consent

We use cookies for technical provision and statistical analysis. On your first visit, you will be notified that we require your consent ("OK" button). There is no granular configuration. You can deactivate cookies in your browser at any time.

5. services & tools used

Google Analytics (GA4)

We use Google Analytics with activated IP anonymisation. Google processes pseudonymised usage data. Provider: Google Ireland Ltd, Ireland. Data may be transferred to the USA (EU-U.S. Data Privacy Framework).

Google Tag Manager

Enables us to easily integrate scripts (e.g. analytics, ads). The Tag Manager itself does not process any personal data.

Google Ads conversion tracking

We set conversion cookies when you come to us via an advert. We use them to measure the success of our advertising - no personal identification is possible.

Google reCAPTCHA

Used to protect against bots. IP address is transmitted to Google. The legal basis is your legitimate interest or consent, if requested.

YouTube (embedded videos)

Integration takes place in extended data protection mode. Operator: Google Ireland Ltd. Cookies may still be set when you start a video.

Meta (Facebook/Instagram) Pixel

We use a pixel to analyse our advertisements. Data such as IP, pages visited and interactions are processed. Provider: Meta Platforms Ireland Ltd.
Opt-out: Facebook settings

LinkedIn Insight Tag

Helps us to analyse the impact of advertisements. The data is pseudonymised. Provider: LinkedIn Ireland Unlimited Company.
Opt-out: LinkedIn settings

ConvertKit

We use ConvertKit to send our newsletter and lead funnels. Provider: ConvertKit LLC, USA. Data processing is based on consent (opt-in). Transfers are made in accordance with the Data Privacy Framework.

Zapier

Zapier automates internal processes such as newsletter integration. Provider: Zapier Inc, USA. Personal data can be automatically transferred between systems.

6th Newsletter

When you register for the newsletter, we process your email address and, if applicable, your first name. The registration takes place via double opt-in, you can unsubscribe at any time via the unsubscribe link in the newsletter.

7. comments in the blog

If you leave a comment on our blog, we save the message you enter, your name (optional), your e-mail address and the IP address to prevent misuse. Your e-mail address will not be published. The data is used exclusively for the display and moderation of comments.

8. affiliate links

On this website we use so-called affiliate links, which are marked with an asterisk (*). If you click on such a link and make a purchase or use a product via this link, we may receive a commission. There are no additional costs for you. These links help us to provide the content on Schwiizerfranke free of charge.

9 Rights of the data subject

  • Information about stored data
  • Correction of incorrect data
  • Cancellation (if legally permissible)
  • Restriction of processing
  • Objection to certain processing operations
  • Data portability (if technically feasible)

Please contact: info [(@)] schwiizerfranke [.] com

10. data transfer to third countries

When using tools such as Google, Meta or ConvertKit, data may be transferred to the USA. All providers rely on the EU-U.S. Data Privacy Framework (DPF) or on standard contractual clauses.

11. changes

We reserve the right to amend this privacy policy at any time. The current version is available at schwiizerfranke.com/data-protection retrievable.


This declaration replaces all previous versions. Last update: July 2025