Calculate the price-earnings ratio
You need two numbers: the Share price and the Earnings per share (EPS, Earnings per Share).
P/E ratio = share price ÷ earnings per share
You can find the earnings per share in the annual report or on any financial page. If not, it is calculated by dividing the annual profit by the number of shares. A company with a profit of CHF 50 million and 20 million shares earns CHF 2.50 per share. If the share price is CHF 40, the P/E ratio is 16.
A real-life example: Nestlé is trading at CHF 77 in September 2026. The adjusted earnings per share for the last four quarters stand at around CHF 4.40. This results in a P/E ratio of around 17.5. In other words: you are paying 17.5 times the annual earnings for one Nestlé share.
What profit are you aiming for? That’s the most important question, and most guides skip over it. There are three options, and they yield three different P/E ratios:
- Trailing (backwards): Profit for the last twelve months. A fact, but a thing of the past.
- Forward: Earnings for the current or next financial year, as estimated by analysts. Listed on finanzen.ch as «P/E ratio 2026e». Up-to-date, but an estimate.
- Adjusted: Profit excluding one-off items such as disposals, write-downs and legal costs. At Nestlé, this accounts for the difference between a P/E ratio of 17 (adjusted) and a P/E ratio of 22 (reported).
When you compare two P/E ratios, they must be calculated on the same basis. Otherwise, you’re comparing apples with oranges, and most forum discussions about «overpriced shares» are exactly that.